Rimo is a white-label telehealth platform where you are the merchant of record. Revenue settles to your own bank account, card tokens sit in your own Stripe account, and the platform fee is flat instead of a percentage of everything your brand earns.
Where a patient's payment actually goes
Same payment, two routes
Patient pays
On your storefront
Revenue share model
Lands in the platform's account first
You receive
A payout
Afterward, on their schedule
Patient pays
On your storefront
On Rimo
Lands in your own bank account
Rimo platform fee
from $2,500 a month
Billed separately, outside the payment
The difference is not a feature list. It is who the money and the customer belong to, and what growth does to your platform bill.
The question
Who is the merchant of record
Where patient payments settle
Whose account holds the card tokens
Who holds the customer record
What the platform costs
What growth does to that cost
What leaving looks like
Revenue share model
The platform
A platform account, then paid out to you
The platform's
The platform
A percentage of every dollar a patient spends
Raises it with every new customer
The accounts holding your customers are not yours
Rimo
You
Your own bank account, directly
Your Stripe account or your NMI gateway
You
A flat platform fee, from $2,500 a month
Nothing within your plan. Tier depends on volume and needs, never a cut of each order
Full export of your accounts inside 24 hours, card tokens included
This compares two pricing models, not two companies. Terms vary by platform and by deal, so check your own agreement for who the merchant of record is, whose accounts hold your customer records and card tokens, and what happens to those on the day you leave. Rimo's flat platform fee starts from $2,500 a month. A flat fee does not rise with patient count. Plan tier does, and the tier you land on depends on your volume and needs. Consultation fees and card processing are billed separately.
The test is simple and it has nothing to do with logos. Whose merchant account does the money land in first, and whose account holds the customer when it does?
On a percentage-of-revenue arrangement
The platform is typically the merchant of record. The customer record and the card token usually sit on the platform's accounts, and the payment arrives to the platform first. What reaches you is a payout, calculated by the counterparty, on their schedule.
On Rimo
You are the merchant of record. The customer is on your account, the card token is on your account, and the payment arrives to your bank. Rimo invoices you for the platform fee the way any vendor invoices a business.
That difference decides what happens on a bad day. When the operator holds the merchant account, the customer record and the card tokens, a change of platform is a migration. When the platform holds them, it is a rebuild, and the terms of the rebuild are generally set by the party you are leaving. Ask any platform you are considering which of those two days you would be having.
This describes how percentage-of-revenue arrangements are commonly structured, not how any particular company operates. Terms vary by platform and by deal, so check your own agreement.
A white-label telehealth platform supplies the regulated middle, licensed providers, pharmacy fulfillment, e-prescribing, payments and patient intake, under your own brand and domain. What separates one from another is custody: who is the merchant of record, and whose accounts hold the customer and the card token.
Every piece is yours to source, contract and maintain
Configured for your brand on a flat platform fee, from $2,500 a month
Labs ordering, multi-MID payment routing, a multi-brand dashboard and advanced analytics are available on higher plans, along with Slack support, patient migration from another platform and custom intake builds.
See what sits on which planCertification is the bottleneck between a built brand and a brand that can advertise. Done alone it is yours to prepare, submit and defend. On Rimo it is ours.
7 to 14 days
is the typical LegitScript certification timeline for brands Rimo files for.
Rimo is a LegitScript enterprise partner and files your brand's certification as part of onboarding.
Rimo files as a LegitScript enterprise partner and has taken brands through this many times, so the submission goes in with what the review expects to see.
Follow-up questions and document requests come to us, not to you, and we handle the back and forth through to a decision.
Certification is what the major ad platforms ask telehealth advertisers for. It is the gate between a finished brand and a brand that can buy traffic.
7 to 14 days is typical, not a guaranteed date. Rimo prepares and files the application, but LegitScript sets its own review timeline and we do not control it, so a given brand can clear sooner or later than that range.
Two lists, both worth reading. The first is what sits on your accounts on Rimo. The second is what sits with the provider group on every US telehealth platform, including this one.
Name, email, which medication they are on, and their full purchase history. Yours to export and to build a CRM on, within the marketing rules that apply to health data.
Stored card tokens live in your own Stripe account or your NMI gateway, under your merchant ID. Not on a platform's account.
You are the merchant of record, so patient payments settle into your bank account. There is no platform wallet in between and no payout schedule to wait on.
If you ever leave, all of that comes with you. Full export inside 24 hours, card tokens included.
Clinical records sit with the prescribing provider group because that is who holds the clinical relationship. This is how the professional-entity model works in US telehealth and it is not something a platform chooses. What separates the two models is the column on the left, which a percentage-of-revenue arrangement typically keeps on its own accounts.
Rimo supports 70+ brands across a 50-state provider network and 10+ pharmacy integrations. Here is what operators say after their payments and customer records moved onto accounts they control.
We switched from Bask and the margin difference was night and day. On Rimo our Stripe account is ours, our patient data is ours, and we can export everything anytime.
Owning the full stack, our payments, our data, our pharmacy, was the best decision we made for the business.
Rimo is a LegitScript enterprise partner and files your brand's certification, which is what the major ad platforms ask telehealth advertisers to hold. Each platform still applies its own policies and approvals. Expedited filing is a one-time fee, quoted on your call.
Individual operator accounts, quoted as excerpts with written permission. These are not typical results, and Rimo does not track or publish an average margin, growth, or valuation outcome: what a brand gets out of the platform depends on its category, its marketing spend, and its execution. Ask us on a call what we can and cannot substantiate.
Bring the category you want to launch in and the volume you expect. We will walk through what your brand configuration looks like, what we file on your behalf, and what the platform fee comes to.
Flat platform fee, from $2,500 a month. No revenue share. You stay the merchant of record, and everything on your accounts exports in 24 hours if you leave.